Start Analytics was founded by Donald Murataj, a data-driven entrepreneur with deep expertise in insurance analytics and AI-driven software development. Donald holds a degree in actuarial science and began his career in actuarial pricing and modeling at Desjardins. He later worked on variable annuity hedging strategies at Sun Life Financial and Milliman.

His most notable impact came at SHIFT Technology, where he led the development of fraud detection systems used by several of the top ten U.S. insurers, including Allstate, Liberty Mutual, State Farm, and Geico, to identify claims and network fraud at scale.

Beyond insurance, Donald has built advanced data analytics products for the energy, non-profit, and healthcare sectors, consistently delivering solutions that turn complex data into actionable insights.

Currently, Donald is a data science consultant at YuLife, where he focuses on customer behavior modeling. His work includes building and evaluating predictive models for churn, engagement, and customer lifetime value, with an emphasis on interpretability and measurable business impact.